Adoption agency to send pro-life ads to smartphones inside abortion clinics
Bethany Christian Services, an international pregnancy support and adoption agency, is launching a programme with Copley Advertising to send targeted ads to individuals visiting Planned Parenthood clinics, abortion clinics, methadone clinics and high-risk areas (AHPA). The targeting will be done through the use of geo fencing based on smartphones located within the selected locations.
Date published: 15 September 2015
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