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Content Type: Case Study
The run up to Kenya’s 2017 elections was extremely tense. Kenya has a history of violently fought elections and there was fear this election would be no different. It was in this tense environment, that companies like Cambridge Analytica and Harris Media – and their digital offerings - got involved in the election campaigns.
Cambridge Analytica’s business model is by now familiar, they compiled a huge amount of data points, often through illegal means, to create profiles on individuals –…
Content Type: News & Analysis
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…
Content Type: News & Analysis
On New Year's Day, the Twitter account @HindsightFiles began publishing internal communications and documents from the now defunct SCL Group, dating from 2014-2018. They came from the hard drive of Brittany Kaiser, who held several senior positions at SCL Group including at one of its subsidiaries, Cambridge Analytica, and featured in the Netflix documentary "The Great Hack".
Privacy International first investigated Cambridge Analytica in 2017. We questioned the company's role in the Kenyan…
Content Type: News & Analysis
Image: The Great Hack publicity still, courtesy of Netflix.
This is a review of the documentary 'The Great Hack' originally published on IMDb.
This documentary is a fascinating account of The Facebook/Cambridge Analytica data scandal.
In early 2018, Cambridge Analytica became a household name. The company had exploited the personal data of millions of Facebook users, without their knowledge or consent, and used it for political propaganda.
At a running time of almost two hours, The Great…
Content Type: Advocacy
As an organisation that has been fighting to protect people's data and privacy since the 1990s, we were left speechless by your redemption of Cambridge Analytica’s former staff ("What Cambridge Analytica’s ex-staff can teach us about data defence”, Gillan Tett, July 24, 2019).
How can we prevent a repeat of the Cambridge Analytica scandal?, Tett asks, yet fails to even mention the core solution that is universally proposed by privacy professionals around the world: comprehensive…
Content Type: News & Analysis
The first half of 2018 saw two major privacy moments: in March, the Facebook/ Cambridge Analytica scandal broke, followed in May by the EU General Data Protection Regulation ("GDPR") taking effect. The Cambridge Analytica scandal, as it has become known, grabbed the attention and outrage of the media, the public, parliamentarians and regulators around the world - demonstrating that yes, people do care about violations of their privacy and abuse of power. This scandal has been one of…
Content Type: Examples
On January 9, 2019 the UK Information Commissioner's Office fined SCL Elections, also known as Cambridge Analytica, £15,000 for failure to comply with an enforcement notice the ICO issued in May 2018 ordering the company to respond in full to a subject access request submitted by US-based academic David Carroll. The company was also required to pay £6,000 in costs and a victim surcharge of £170. Information Commissioner Elizabeth Denham noted that UK data protection laws apply to all data…
Content Type: Examples
In May 2018, Facebook said that as part of its investigation into how Cambridge Analytica had abused personal data on the social network, it had investigated thousands of apps on its platform and suspended about 200 of them. The company said it was investigating further to identify every app that may have misused users' personal data before the site's policy changed in 2014. Facebook said it would ban any further apps it found and notify users through a dedicated web page. Among those suspended…
Content Type: Examples
In July 2018 the UK's Information Commissioner's Office announced it would fine Facebook £500,000, the maximum under the 1998 data protection law, for failing to safeguard its users' information and lacking transparency about how the data was harvested and used by others, specifically Cambridge Analytica. Under the new General Data Protection Regulation, Information Commissioner Elizabeth Denham said the fine would have been much higher. The inquiry that led to the fine also led the ICO to send…
Content Type: Examples
In a 2018 interview, the Stanford professor of organisational behaviour Michal Kosinski discussed his research, which included a controversial and widely debunked 2017 study claiming that his algorithms could distinguish gay and straight faces; a 2013 study of 58,000 people that explored the relationship between Facebook Likes and psychological and demographic characteristics; and the myPersonality project, which collected data on 6 million people via a personality quiz that went viral on…
Content Type: Examples
In 2015, Facebook removed a feature that had been in place for some years that allowed developers to access information about Friends who had also signed up for their app. During that time, about 270,000 people downloaded and installed an app that was portrayed as part of an online personality quiz that offered a small payment to users who completed it. That app, This Is Your Digital Life, allowed University of Cambridge researcher Aleksandr Kogan to harvest data on an estimated 50 million…
Content Type: Examples
According to whistleblower Christopher Wylie, during the 2014 US midtern elections, Cambridge Analytica, needing data to complete the new products it had promised to political advisor Steve Bannon, harvested private information from the Facebook profiles of more than 50 million users without their permission. There was enough information about 30 million of these users to match them to other records and build psychographic profiles.
After the news became public in March 2018, Facebook…
Content Type: Examples
In what proved to be the first of several years of scandals over the use of personal data in illegal, anti-democratic campaigning, in 2015 the Guardian discovered that Ted Cruz's campaign for the US presidency paid at least $750,000 that year to use tens of millions of profiles of Facebook users gathered without their permission by Cambridge Analytica, owned by London-based Strategic Communications Laboratories. Financially supported by leading Republican donor Robert Mercer, CA amassed these…
Content Type: Long Read
As we said before, Facebook and Cambridge Analytica scandals are a wake-up call for policy makers. And also a global issue. People around the world are concerned by the exploitation of their data. The current lack of transparency into how companies are using people’s data is unacceptable and needs to be addressed.
There is an entire hidden ecosystem of companies harvesting and sharing personal data. From credit scoring and insurance quotations to targeted political communication, this…
Content Type: Long Read
In December 2017, Privacy International published an investigation into the use of data and microtargeting during the 2017 Kenyan elections. Cambridge Analytica was one of the companies that featured as part of our investigation.
Due to the recent reporting on Cambridge Analytica and Facebook, we have seen renewed interest in this issue and our investigation. Recently in March of 2018, Channel 4 News featured a report on micro targeting during the 2017 Kenyan Presidential Elections, and the…
Content Type: Long Read
The ongoing Facebook and Cambridge Analytica scandal is a wake-up call for UK policy-makers who too often encourage and promote digital industries over the protection people’s personal data. The scandal has shown that the public is concerned by companies’ exploitation of their data. The current lack of transparency into how companies are using people’s data is unacceptable and needs to be addressed.
Reform should not be limited to the behaviour of individual companies. Consumers are confronted…
Content Type: News & Analysis
Estos últimos días hemos conocido los detalles de cómo Cambridge Analytica fue capaz de acumular información sobre votantes, a través de una aplicación que recogió datos de más de 50 millones usuarios de Facebook, incluyendo 30 millones de perfiles sicográficos.
Esta es otra historia más de cómo se explotan datos para obtener ventajas políticas. Acá estamos frente a tres historias diferentes:
· Por una parte, partidos políticos y gobiernos continúan intentando acceder a toda la información…
Content Type: Long Read
Over the past few days we've all learned details about how Cambridge Analytica was able to amass data on voters through the use of an app that would gather data on approximately 50 million Facebook users, including 30 million psychographic profiles.
This is three stories in one.
Yes, this is another story of data that has been exploited for political advantage, again. Political parties and governments continue to want access to social media intelligence and continue to develop profiles…
Content Type: Advocacy
Earlier this month, it was reported that UK-based data analytics firm Cambridge Analytica had been quietly contracted by President Uhuru Kenyatta’s party in a bid to win a second term in office. Privacy International has written to Cambridge Analytica to learn more about how the company assessed the risk of its work in Kenya and how it will ensure that Kenyans’ personal data will be protected.
Content Type: Long Read
Disclaimer: This piece was written in April 2017. Since publishing, further information has come out about Cambridge Analytica and the company's involvement in elections.
Recently, the data mining firm Cambridge Analytica has been the centre of tons of debate around the use of profiling and micro-targeting in political elections. We’ve written this analysis to explain what it all means, and the consequences of becoming predictable to companies and political campaigns.
What does…