The 'cookie law' is a privacy trainwreck
By now, UK internet users are probably familiar with major sites asking them to consent to the use of website cookies. This is prompted by the 'cookie law' (aka "Directive 2002/58 on Privacy and Electronic Communications", otherwise known as the E-Privacy Directive), which is proving a privacy trainwreck. Theoretically, the Directive was a good idea - a method of preventing companies secretly following a user from site to site across the web. However, ill-executed law can be worse than no law at all, and the UK's regulator, the Information Commissioner's Office has made a hash of its implementation.
In this regard, should article 5.3 of the Directive 2002/58/EC be re-visited in the future, the European legislator might appropriately add a third exemption criterion to consent for cookies that are strictly limited to first party anonymized and aggregated statistical purposes. First party analytics should be clearly distinguished from third party analytics, which use a common third party cookie to collect navigation information related to users across distinct websites, and which pose a substantially greater risk to privacy."