Google launches Home to compete with Siri and Alexa
As speech recognition and language-processing software continue to improve, the potential exists for digital personal assistants - Apple's Siri, Amazon's Alexa, and Google Assistant - to amass deeper profiles of customers than has ever been possible before. A new level of competition arrived in 2016, when Google launched its Home wireless speaker into a market that already included the Amazon Echo, launched in 2014. It remained unclear how much people would use these assistants and how these companies would monetize these products beyond extending and deepening the relationships they already had with customers.
Writer: Tom Simonite
Publication: Technology Review