Privacy is internationally recognized as a fundamental right. Yet the confines of the right to privacy are subject to never-ending games of tug-of-war between individuals, governments and corporations. These games are rarely fair – individuals are often under-informed and lack the capacity to assert and protect their privacy, while those who seek to erode it are increasingly overbearing and secretive. This is particularly the case in developing countries, where the absence of adequate legal and institutional frameworks and safeguards facilitates unhindered corporate intrusion into privacy. Governments also collect and share excessive amounts of personal data in the name of development, security and the modernization of public administration. In many developing countries, though constitutional provisions may already exist, privacy is still being entrenched, and the capacity of human rights organizations to educate and advocate is still growing. But in the meantime, governments are spying on their citizens, corporations are buying and selling personal data, and individuals are consistently losing the tug-of-war.