How to minimise targeted ads on social media: Twitter

Last modified
12th June 2020
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Twitter plays an increasingly important role as a space facilitating democratic engagement, debate and dissent. However, Twitter's track record in relation to protecting people's data has in some instances fallen short of expectations. In August 2019, for example, Twitter revealed that it had shared with advertisers the data of users who had opted-out of personalised ads. More recently, Twitter admitted that data which had been given by users for safety security purposes had been "inadvertently" used for advertising purposes.

Here's how you can minimise ad targeting by Twitter. 

1. Go to twitter.com and log in

2. Navigate to Settings and Privacy

2. Navigate to Settings and Privacy

Here's how it looks on mobile

Twitter is increasingly gaining relevance as an online civic space.

Here's how it looks on mobile

3. Click on Privacy and Safety

3. Click on Privacy and Safety

Here's how it looks on mobile

Here's how it looks on mobile

4. Locate Personalisation and Data

4. Locate Personalisation and Data

Here's how it looks on mobile

Here's how it looks on mobile

5. Click Edit

5. Click Edit

6. Click disable all - Link once logged in

6. Click disable all - Link once logged in

Here's how it looks on mobile.

Here's how it looks on mobile.

You can also see and remove the the inferred categories Twitter put you in. To do so, click on “See your Twitter data in the Privacy and Security screen”.

You can also see and remove the the inferred categories Twitter put you in. To do so, click on “See your Twitter data in the Privacy and Security screen”.

Then click interest and ads data

Then click interest and ads data

Click on the different options and see/delete everything you can

Click on the different options and see/delete everything you can

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