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Facebook buys Israeli facial recognition firm

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UK campaign group Privacy International warned of what it described as the potential pitfalls of the technology.

"Facebook are in the process of building the largest and most accurate facial recognition database in the world, and with great power comes great responsibility," the organisation's head of communications, Emma Draper, told the BBC.

"We would hope to see very strict safeguards on how this information is stored and who has access to it, particularly if - as seems increasingly likely - Facebook is going to start making money from it."