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Google imagines environment-aware mobile adverts

Publisher: 
BBC
Publication date: 
22-Mar-2012
Original story link: 

Gus Hosein, executive director of Privacy International, is not impressed.

"Not content with collecting vast amounts of information from your online activities, it seems Google are looking to start exploiting the offline space as well. Patents like this may never come to fruition, but they force us to ask ourselves: how many aspects of our lives will advertisers try to exploit, and where will it end?

"This is an attempt to turn our devices into personal spying devices, just so a company can try to sell you a coat on a cold day."