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One click unleashes a spying free-for-all

The Sunday Times
Publication date: 
Robin Henry
Original story link: 

Gus Hosein, executive director of Privacy International, described the prevalence of third-party tracking cookies as “mission creep”.

“These companies claim that the profiles they are building of online shoppers are anonymous, but the amount and variety of data collected is so large that our digital profiles can usually be easily linked to our real identities,” he said.

“This is the equivalent of having a supermarket employee not only follow you up and down the aisles as you do your weekly supermarket shop, but also inviting his friend from an American advertising company to do the same, and them both following you out of the store to see if you also pop into a rival store,” he added.