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Shopping centre tracking system condemned by civil rights campaigners

The Guardian
Publication date: 
Steven Morris
Original story link: 

Technology that tracks customers as they navigate shopping centres by picking up signals from their mobile phones has come under fire from civil rights campaigners and consumers...Gus Hosein, the executive director of Privacy International, said: "Simply notifying people that their every move is being tracked does not absolve Path Intelligence or the shopping centres that install their technology. Until a proper opt-out is introduced, this technology will be a serious threat to personal privacy."