What's privacy worth?
But others think there's plenty to play for. Anna Fielder, chair of Privacy International, predicts the digital generation will lead a fightback using the net companies' own armoury. Until now, there hasn't been much money in counter-invasive technology, but she points out that 'privacy- enhancing technology' is now the hottest category in Silicon Valley venture capital circles. And some big net companies are cautiously beginning to talk up privacy to differentiate themselves from rivals.