Who Owns Your Face?
Your face is yours. It is a defining feature of your identity. But it’s also just another datapoint waiting to be collected. At a time when cameras are ubiquitous and individual data collection is baked into nearly every transaction a person can make, faces are increasingly up for grabs
Data brokers already buy and sell detailed profiles that describe who you are. They track your public records and your online behavior to figure out your age, your gender, your relationship status, your exact location, how much money you make, which supermarket you shop at, and on and on and on. It’s entirely reasonable to wonder how companies are collecting and using images of you, too.
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