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Robin Wilton's picture

We are the raw material of the new economy. Data about all of us is being prospected for, mined, refined and traded...and most of us don’t even know about it.

Every time we go online, we add to a personal digital footprint that’s interconnected across multiple service providers, and enrich massive caches of personal data that identify us, whether we have explicitly authenticated or not.

That may make you feel somewhat uneasy. It's pretty hard to manage your digital footprint if you can't even see it.