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Content type: Explainer
24th February 2020
Television offers some of the earliest instances of digital marketing. The majority of television channels rely on commercials and advertisements to maintain their operations. For the past 75 years, TV adverts have been passive transmissions broadcast to viewers, the demographics of the channels audience guiding the kinds of products and services shown during commercial breaks and intermissions. With the changes in the way individuals are now consuming content however, broadcasters are trying…
Content type: News & Analysis
30th April 2020
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…
Content type: Report
16th June 2020
Back in October 2019, PI started investigating advertisers who uploaded personal data to Facebook for targeted advertising purposes. We decided to take a look at "Advertisers Who Uploaded a Contact List With Your Information", a set of information that Facebook provides to users about advertisers who upload files containing their personal data (including unique identifier such as phone numbers, emails etc...). Looking at the limited and often inaccurate information provided by…
Content type: Examples
12th April 2020
The US Centers for Disease Control and Prevention, in conjunction with local and state governments, are using location data collected by the mobile advertising industry from millions of cellphones in order to better understand how Americans are moving during the COVID-19 pandemic and how those movements affect the spread of the disease. The goal is to create a portal that federal, state, and local officials can use to study geolocation from up to 500 US cities and see which retail…
Content type: Examples
1st April 2020
In a widely circulated animated heat map, the geospatial visualisation company Tectonix GEO in partnership with the location technology company X-Mode used the secondary locations of anonymised mobile devices that were active on a single beach in in Ft Lauderdale, FL during spring break to show how the beach-goers fanned out across the US afterwards, potentially carrying infection with them. Although the visualisation was instructive in showing how contagion spreads, it was unclear whether any…
Content type: Advocacy
23rd April 2020
Background
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
Google, whose parent company, Alphabet, in 2018, generated 85% of its $136.22 billion in revenue from delivering targeted advertisements, has a past of competition law infringements in the European Union. Fitbit is a company that produces and sells health tracking technologies and…
Content type: Guide step
9th December 2020
Setup
On the Internet, requests to access websites are routed to IP addresses. Since IP addresses are hard to remember, we usually address hosts by their host-name (e.g privacyinternational.org). As such, and because IP addresses can change frequently, when your computer wants to access a server by its host-name, it asks a DNS server what the IP address for that host-name is, so that it can route the request. Typically, your operating systems first checks your system's hosts file for an address…
Content type: Guide step
8th December 2020
Setup
On the Internet, requests to access websites are routed to IP addresses. Since IP addresses are hard to remember, we usually address hosts by their host-name (e.g. privacyinternational.org). As such, and because IP addresses can change frequently, when your computer wants to access a server by its host-name, it asks a DNS server what the IP address for that host-name is, so that it can route the request. Typically, your operating system first checks your system's hosts file for an address…
Content type: Guide step
9th December 2020
Setup
On the Internet, requests to access websites are routed to IP addresses. Since IP addresses are hard to remember, we usually address hosts by their host-name (e.g privacyinternational.org). As such, and because IP addresses can change frequently, when your computer wants to access a server by its host-name, it asks a DNS server what the IP address for that host-name is, so that it can route the request. Typically, your operating system first checks your system's hosts file for an address…
Content type: Guide step
9th December 2020
Overview
Pi-hole is a general purpose network-wide ad-blocker that protects your network from ads and trackers without requiring any setup on individual devices. It is able to block ads on any network device (e.g. smart appliances), and, unlike browser add-ons, Pi-hole blocks ads on any type of software.
The general setup works as follows (Fig. 1). You install Pi-hole on your server (in this case, we're using a Raspberry Pi) and assign it a static IP address. On your router, you set the DNS…
Content type: Advocacy
24th July 2020
Introduction
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
In March 2020, we made a submission to the ACCC, arguing that the acquisition would very likely have onerous implications for both consumers and markets. We asked the Australian regulator to apply strict scrutiny and not let hisory once again repeat itself. We concluded that the…
Content type: Long Read
1st May 2020
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Frequently Asked Questions
27th October 2020
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: Video
23rd June 2020
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to have…
Content type: Examples
14th October 2020
PI filed a complaint against health website Doctissimo with the French data protection authority (CNIL) after our research found that Doctissimo engaged in programmatic advertising, and shared the results of online depression tests taken on its platform with third parties.
The complaint argues, among others, that Doctissimo had no lawful basis for the processing of personal data as the requirements for valid consent are not met, and that it does not comply with the Data Protection Principles…
Content type: Guide step
9th December 2020
Opt out of targeted ads
We have written before about the risks that targeted advertisements pose in regards to your digital privacy. To opt out of targeted ads on Windows, open the Start menu, go to Settings > Privacy > General, and disable all options (Fig. 1).
Content type: Guide step
8th December 2020
The Advertising ID is a unique identifier offered by the MacOS Operating System that advertisers might use to uniquely identify you. It facilitates the creation of a profile by advertisers or data brokers that can later be used for advertisement targeting or other purposes.
Opt out of targeted advertising
We have written before about the risks that targeted advertisements pose with regards to your digital privacy. To opt out of targeted ads on macOS, open the System Preferences app, go to the…
Content type: Guide step
7th December 2020
The Advertising ID is a unique identifier offered by the Android Operating System that advertisers might use to uniquely identify you. It facilitates the creating of a profile by advertisers or data brokers that can later be used for advertisement targeting or other purposes.
Opt out of targeted advertising
We have written before about the risks that targeted advertisements pose in regards to your digital privacy.
To opt out of targeted ads, open the Settings app and go to Privacy > Ads and…
Content type: Guide step
9th December 2020
Warning: If you are using iOS 14+, targeted advertisements are opt-in by default.
Opt out of targeted advertising
We have written before about the risks that targeted advertisements pose in regards to your digital privacy.
To opt out of targeted ads based on location, open the Settings app and go to Privacy > Location Services > System Services and turn off Location-Based Apple Ads (Fig. 1).
Content type: Long Read
24th February 2020
In 2018, following the Cambridge Analytica scandal, Facebook announced the “Download Your Information” feature allowing users to download all the information that the company have on them since the creation of the account. All of it? It doesn’t seem so. Concerns were quickly raised when Facebook released the feature, that the information was inaccurate and incomplete.
Privacy International recently tested the feature to download all ‘Ads and Business’ related information (You can accessed it…
Content type: Report
6th February 2020
The changes discussed in this article are based on a second analysis performed in late November, 3 months after the original study Your Mental Health is for Sale and following the exact same methodology. All data collected can be found at the bottom of this page.
Change is possible
Back in September 2019 we published the report Your Mental Health is for Sale exposing how a majority of the top websites related to mental health in France, Germany and the UK share data for advertising purposes.…
Content type: News & Analysis
1st July 2020
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…
Content type: Guide step
8th December 2020
Installation
Like any other add-on, install Firefox Multi-Account Containers by visiting the Mozilla Firefox Add-ons page and clicking Add to Firefox (Fig. 1) and then clicking on Add when prompted (Fig. 2).
Content type: Guide step
8th December 2020
uBlock Origin (not to be confused with uBlock which is a different project) is an independent and open-source ad blocker relying on a curated list of servers. It prevents your browser from connecting to these servers to serve you ads.
Note: There are many ad blockers on the market and you can test alternatives. By using an independent, open-source and free ad blocker, you are more likely to avoid products with conflicts of interest, spywares or blockers with "acceptable ads" programs…
Content type: Guide step
8th December 2020
Privacy Badger is a browser add-on to block ads and trackers preventing companies from tracking your online activities. It keeps an up-to-date list of known trackers that it finds through automated tests (not conducted from your computer but by dedicated servers), and regularly pushes the updated list to your browser. This means that as soon as new ad servers are detected (say a new tracking company launch its product or an existing company deploys a new domain) they are blocked for Privacy…
Content type: Guide step
9th December 2020
Blokada is an ad-blocker acting as a VPN to block unwanted traffic based on hostnames (urls). This prevents ads and malicious data from being loaded by any application running on your device.
Installation
To install Blokada, visit its Apple App Store page, click on Get (Fig. 1), and confirm by clicking Install when prompted (Fig. 2).
Content type: Guide step
5th March 2020
uBlock Origin (not to be confused with uBlock which is a different project) is an independent and open-source ad blocker relying on a curated list of servers. It prevents your browser from connecting to these servers to serve you ads.
Note: There are many ad blockers on the market and you can test alternatives. By using an independent, open-source and free ad blocker, you are more likely to avoid products with conflicts of interest, spywares or blockers with "acceptable ads" programs…
Content type: Guide step
8th December 2020
Privacy Badger is a browser add-on to block ads and trackers preventing companies from tracking your online activities. It keeps an up-to-date list of known trackers that it finds through automated tests (not conducted from your computer but by dedicated servers), and regularly pushes the updated list to your browser. This means that as soon as new ad servers are detected (say a new tracking company launch its product or an existing company deploys a new domain) they are blocked for Privacy…
Content type: Guide step
8th December 2020
Blokada is an ad-blocker acting as a VPN to block unwanted traffic based on hostnames (urls). This prevents ads and malicious data from being loaded by any application running on your device.
Installation
To install Blokada, visit its Play Store page and click on Install (Fig. 1).