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Content type: Explainer
24th February 2020
Television offers some of the earliest instances of digital marketing. The majority of television channels rely on commercials and advertisements to maintain their operations. For the past 75 years, TV adverts have been passive transmissions broadcast to viewers, the demographics of the channels audience guiding the kinds of products and services shown during commercial breaks and intermissions. With the changes in the way individuals are now consuming content however, broadcasters are trying…
Content type: Examples
4th December 2018
In May 2018, US Immigration and Customs Enforcement abandoned the development of machine learning software intended to mine Facebook, Twitter, and the open Internet to identify terrorists. The software, announced in the summer of 2017, had been a key element of president Donald Trump's "extreme vetting" programme and expected to flag at least 10,000 people a year for investigation. ICE decided instead to opt for a contractor who could provide training, management, and human personnel to do the…
Content type: Examples
1st December 2017
For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face having the Uber app barred from the App Store.
External Link to Story
https://www.nytimes.com/2017/04/23/technology/travis-kalabnick-pushes-uber-and-himself-to-the-precipice.html
Content type: Long Read
1st May 2020
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Video
23rd June 2020
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to have…
Content type: Examples
3rd December 2017
In 2016, researchers discovered that the personalisation built into online advertising platforms such as Facebook is making it easy to invisibly bypass anti-discrimination laws regarding housing and employment. Under the US Fair Housing Act, it would be illegal for ads to explicitly state a preference based on race, colour, religion, gender, disability, or familial status. Despite this, some policies - such as giving preference to people who already this - work to ensure that white…
Content type: Examples
3rd December 2017
A US House of Representatives oversight committee was told in March 2017 that photographs of about half of the adult US population are stored in facial recognition databases that can be accessed by the FBI without their knowledge or consent. In addition, about 80% of the photos in the FBI's network are of non-criminals and come from sources such as passports. Eighteen states supply driver's licences under arrangement with the FBI. In response, privacy advocates and politicians called for…
Content type: Examples
1st December 2017
Facebook has come under fire after leaked documents revealed the social media site has been targeting potentially vulnerable children.
The allegations suggest the company is gathering information on young people who “need a confidence boost” to facilitate predatory advertising practices.
Confidential documents obtained by The Australian reportedly show how Facebook can exploit the moods and insecurities of teenagers using the platform for the benefit of advertisers.
External Link to Story…
Content type: Examples
9th February 2019
In July 2018, Facebook announced it was investigating whether the Boston-based company Crimson Hexagon had violated the company's policies on surveillance. Crimson Hexagon markets itself as offering "consumer insights". Its customers include a Russian non-profit with ties to the Kremlin, and multiple US government agencies. After pressure from civil liberties groups, Facebook put a policy in place in March 2017 barring the use of members' data for the purposes of government surveillance.…
Content type: Examples
12th July 2019
In 2017, US Immigration & Customs Enforcement (ICE) announced that it would seek to use artificial intelligence to automatically evaluate the probability of a prospective immigrant “becoming a positively contributing member of society.” In a letter to acting Department of Homeland Security Secretary Elaine Duke, a group of 54 concerned computer scientists, engineers, mathematicians, and researchers objected to ICE’s proposal and demanded that ICE abandon this approach because it would be…
Content type: Case Study
30th August 2017
For those concerned by reporting of Facebook’s exploitation of user data to generate sensitive insights into its users, it is worth taking note of WeChat, a Chinese super-app whose success has made it the envy of Western technology giants, including Facebook. WeChat has more than 900 million users. It serves as a portal for nearly every variety of connected activity in China. Approximately 30% of all time Chinese users spend on the mobile internet centers around WeChat and over a third of…
Content type: Case Study
30th August 2017
Political campaigns around the world have turned into sophisticated data operations. In the US, Evangelical Christians candidates reach out to unregistered Christians and use a scoring system to predict how seriously millions these of voters take their faith. As early as 2008, the Obama campaign conducted a data operation which assigned every voter in the US a pair of scores that predicted how likely they would cast a ballot, and whether or not they supported him. The campaign was so confident…
