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The back of a woman shrugging facing trees in daylight
Content Type: Report

What do Led Zeppelin, Cisco and Dr Oetker have in common? Facebook says they share our data with them

Tuesday, June 16, 2020
Back in October 2019, PI started investigating advertisers who uploaded personal data to Facebook for targeted advertising purposes. We decided to take a look at "Advertisers Who Uploaded a Contact List With Your Information", a set of information that Facebook provides to users about advertisers who upload files containing their personal data (including unique identifier such as phone numbers, emails etc...). Looking at the limited and often inaccurate information provided by…
election poll gif screenshot
Content Type: Video

Public opinion about data-driven election campaigning in the UK

Tuesday, June 23, 2020
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections. The poll used a representative sample of 1,664 adults across the UK population. 'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to have…