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In October 2018, researcher Johannes Eichstaedt led a project to study how the words people use on social media reflect their underlying psychological state. Working with 1,200 patients at a Philadelphia emergency department, 114 of whom had a depression diagnosis, Eichstaedt's group studied their EMRs and up to seven years of their Facebook posts. Matching every person with a depressive diagnosis with five who did not, to mimic the distribution of depression in the population at large, from…
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In July 2014, a study conducted by Adam D. I. Kramer (Facebook), Jamie E. Guillory, and Jeffrey T. Hancock (both Cornell University) and published by the Proceedings of the National Academy of Sciences alerted Facebook users to the fact that for one week in 2012 689,003 of them had been the subjects of research into "emotional contagion". In the study, the researchers changed randomly selected users' newsfeeds to be more positive or negative to study whether those users then displayed a more…
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In early 2011, Facebook launched "Sponsored Stories", an advertising product that used content from members' posts inside ads displayed on the service. Drawing on Likes, check-ins, and comments, a Sponsored Story might use a member's photograph and their comments from a coffee shop to create an ad that would then be displayed alongside other ads. Users were provided no ability to opt out. Among the inaugural advertisers was Coca-Cola, and Starbucks featured in a marketing video Facebook made to…
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In October 2010, the Wall Street Journal discovered that apps on Facebook were sending identifying information such as the names of users and their Friends to myriad third-party app advertising and internet tracking companies. All of the ten most popular Facebook apps, including Zynga's FarmVille, Texas HoldEm Poker, and FrontierVille, were found to be transmitting personal information about their users' Friends to outside companies. While Facebook and defenders of online tracking argued that…
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In 2016, Facebook and its photo-sharing subsidiary Instagram rolled out a new reporting tool that lets users anonymously flag posts that suggest friends are threatening self-harm or suicide. The act of flagging the post triggers a message from Instagram to the user in question offering support including access to a help line and suggestions such as calling a friend. These messages are also triggered if someone searches the service for certain terms such as "thinspo", which is associated with…