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Content Type: Long Read
IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…
Content Type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: News & Analysis
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…