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Mock-up AI chatbot conversation between a human user and an AI chatbot over a gradient blue/purple background with white text boxes and a red text box from the AI bot that says 'Your Ad Here.'

Content Type: Long Read

From chatbots to adbots: sharing your thoughts with advertisers

Monday, November 18, 2024

IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…

human made of data points and circles, triangles, squares

Content Type: Frequently Asked Questions

Q&A on UK regulator's action on data brokers

Tuesday, October 27, 2020

On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes. After our initial reaction, below we answer some of the main questions regarding this report.