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Content Type: Long Read
In June 2025, a team of researchers exposed how Meta and Yandex abused Android and browser-specific tools to track users outside of their application and collect associated data. The technique used to achieve this was truly innovative, and akin to malware behaviour. It exploited protocols to break the isolation between apps and browser, a fundamental security concept meant to protect users. This allowed these companies to tie the browsing history of individuals with their accounts on the…
Content Type: News & Analysis
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…
Content Type: Case Study
Over the past decade targeted advertisement has become exponentially more invasive. To enable targeted advertisement, massive amounts of data about individuals are collected, shared and processed often without their knowledge or consent. This information about us is then used to profile us and micro-target us to sell us products or influence our views.
This is a significant intrusion to our privacy inevitably affects our perogative not to reveal our thoughts; not to have our thoughts…