Your personal data can be collected by companies from many different sources and shaped into a "secret identity". This is when companies use information about you to assume your personality traits and predict your behaviour, and sell this profile onto others. But who are the companies behind this practice?
In today’s digital markets, data is increasingly a source of market power. The link between market power and data brings together elements of competition law, which regulates market power, and data protection regulation, which seeks to ensure the fair, lawful and transparent processing of personal data. This paper argues that when tackling anticompetitive data practices by dominant market players, data protection elements should be incorporated into the design of competition law remedies. This paper was written by Alessia D’Amico, PhD student at the European University Institute, during her placement at, and in collaboration with, Privacy International.
PI presents here 5 profiles of companies involved in political campaigning in order to provide a snapshot of how the digital political campaign sector works and further highlight the opacity and concerns for privacy.
2021 will see the unfolding of major challenges to the power of big platforms, like Google, Amazon, Facebook and Apple. Most will revolve around our data and will be fought in the field of competition and anti-trust. Alarmingly companies are increasingly using privacy as a cloak to justify their privacy invasive practices.