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Content type: News & Analysis
By now, UK internet users are probably familiar with major sites asking them to consent to the use of website cookies. This is prompted by the 'cookie law' (aka "Directive 2002/58 on Privacy and Electronic Communications", otherwise known as the E-Privacy Directive), which is proving a privacy trainwreck. Theoretically, the Directive was a good idea - a method of preventing companies secretly following a user from site to site across the web. However, ill-executed law can be worse than no law…