Netflix and Spotify experiment with ads based on data mining of our activities
"To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?" Netflix tweeted in December 2017. While the tweet did not contain any information that could have identified any of the 53 people, it still made many of those who saw it uncomfortable. A Christmas Prince was a new movie released by Netflix, and the statistic is apparently derived from the service's detailed collection of data on what its subscribers watch.
Writer: Sapna Maheshwari
Publication: New York Times