App analytics identify new "secret" devices
In 2010, Apple's then-CEO Steve Jobs revealed that the reason his company changed the rules in the written agreement it requires iPhone app developers to sign was due to a report published by the vice-president of the app analytics company Flurry, Peter Farago. In one of its monthly reports on app development, Farago had published the fact that Flurry's analytics had identified 50 gadgets in use on Apple's campus that seemed likely to be the then-still-secret iPad. In line with the new agreement, Farago issued a statement saying Flurry would no longer collect device data. However, Farago also said that the changes Flurry was required to make in order to comply with Apple's developer agreement would have "little impact on the usefulness we provide to developers".
Writer: Paul Boutin
Publication: Venture Beat