Acxiom shares data with marketing intelligence company Valassis

In 2016, Acxiom announced a deal with the media delivery company Valassis, a subsidiary of Harland Clarke Holdings Corp, intended to provide marketers with better post-campaign analytics. The linkage of the two companies was intended to "provide an integrated view of a consumer's purchase behaviour" by integrating Acxiom's people-based recognition tools with Valassis' services to advertisers, such as targeting its customers' most influential and valuable shoppers.

http://www.valassis.com/about-us/newsroom/item/160512/valassis-and-acxiom-join-forces-to-strengthen-post-campaign-analytics-collaborative-effort-delivers-omni-channel-view-of-the-consumer

tags: Acxiom, Valassis, marketing, advertising, data sharing, data brokers

Writer: Valassis

Publication: Valassis press release