Acxiom shares data with marketing intelligence company Valassis


In 2016, Acxiom announced a deal with the media delivery company Valassis, a subsidiary of Harland Clarke Holdings Corp, intended to provide marketers with better post-campaign analytics. The linkage of the two companies was intended to "provide an integrated view of a consumer's purchase behaviour" by integrating Acxiom's people-based recognition tools with Valassis' services to advertisers, such as targeting its customers' most influential and valuable shoppers.

tags: Acxiom, Valassis, marketing, advertising, data sharing, data brokers

Writer: Valassis

Publication: Valassis press release

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