Acxiom links online and offline activities


In September 2018, Acxiom introduced an open data framework intended to create an omnichannel view of the people in its database. The company claims this "unified data layer" will let customer companies connect their marketing technology and ad technology ecosystems and connect the online world to the offline world,

tags: Acxiom, credit scoring, linking, marketing, advertising

Writer: Ray Schultz

Publication: Media Post

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