Oracle's PlaceIQ acquisition connects physical and digital tracking


In 2016, PlaceIQ, which connected physical and digital activities across time, space, and mobile devices, announced a collaboration with Oracle that would make its audience data available through Data Cloud's BlueKai Marketplace. PlaceIQ uses data from 475 million location points, 100 million unique users, and more than 10 billion daily location-enabled device movements to inform marketing decisions on behalf of leading brands in many sectors. The integration will enable Marketplace users to build custom audiences based on criteria such as car ownership. Oracle's Data Cloud integrates more than $3 trillion in consumer transaction data, 2 billion global consumer profiles, and more than 1,500 data partners with more than 200 major media companies. It is thought to be the largest global Data as a Service provider.

tags: Oracle, PlaceIQ, advertising, BlueKai, tracking, geolocation, Data as a Service.

Writer: Team TMS

Publication: The Marketing Scope

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