Oracle moves into TV advertising
In 2017, Oracle Data Cloud and Simulmedia entered into an agreement to enable purchase-based targeting on national television. In this system, advertisers are able to reach audiences that are targeted based on their in-store purchases. Simulmedia is a leader in data-optimised TV campaigns; its proprietary Vamos platform predicts viewership, builds optimised media plans, and claims to enable an average of 30% to 100% higher return on investment for every campaign. Oracle Data Cloud is a leading global Data as a Service provider that enables advertisers to make marketing decisions based on more than $3 trillion in household-level purchase data.
tags: Oracle, Simulmedia, Data Cloud, Data as a Service, advertising, marketing, TV
Writer: Kyle O'Brien
Publication: The Drum