Quantcast provides "consent solutions" for GDPR in EU domains


In August 2018, three months after the General Data Protection Regulation came into force in the EU, Quantcast reported that over 90% of visitors to websites using the company's Quantcast Choice consent management platform were giving consent to at least some use of cookies. About 81% were consenting to everything; 8% consented to some things. The finding was considered important because an earlier Quantcast survey showed that 33% of global chief marketing officers believed that using data to target individuals will be their top strategic priority through 2021. Quantcast partners with the industry association IAB Europe to provide a standard framework.



tags: Quantcast, consent, GDPR, EU, IAB Europe

Writer: GDPR News, Somer Simpon

Publication: Compliance Junction, Forbes

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