Quantcast Audience Grid connects online and offline ad targeting
In 2015, Quantcast launched Audience Grid, an "open data marketing platform" to combine the data it collects from websites with data on audience habits collected by partners such as Tivo Research and Oracle's Datalogix. The combination is intended to give online advertisers greater insight into their audiences and target prospective customers more accurately - for example, the service finds a link between watching The Blacklist and reading Vox. For Tivo Research, the goal is to make TV ads, as well as online ads, more effective. Quantcast says all the data in Audience Grid will be anonymised.
tags: Quantcast, Tivo, Oracle, Datalogix, TV, advertising, cross-channel linking, targeting
Writer: Anthony Ho