Criteo grapples with GDPR


The French company Criteo is struggling to conform to the requirements of the EU's General Data Protection Regulation, which came into force in May 2018. Critics believed that Criteo's practice of opting visitors to European retail sites into first-party cookies and tracking even if they ignored the message will attract legal challenges. Criteo is working on methods to use opt-ins on one site to recognise users across the web and exempt them from further requests for consent; however, this approach, too, is likely to fail to comply with GDPR.

tags: Criteo, SEC, advertising, GDPR, opt-in, tracking

Writer: James Hercher

Publication: AdExchanger

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