Tapad announces partnership to reach Acxiom LiveRamp's 400 partner platforms
In 2016, Tapad and Acxiom's LiveRamp announced an expanded partnership to make Tapad's proprietary Device Graph accessible to LiveRamp's more than 400 adtech and marketing technology platforms. Device Graph enables marketers to track customer engagement across all digital channels. LiveRamp will use it to reach consumers on digital channels and measure the performance of advertising campaigns; Tapad provides probabilistic matching for consumers LiveRamp can't match through deterministic methods.
Publication: Tapad press release