AdTech

13 Oct 2020
noyb filed a complaint against address broker AZ Direct Österreich GmbH after it refused to provide information on the origin and recipients of data processed. The address broker, in a response to a data subject access request, claimed not to know where the residential address of the data subject –
26 Jun 2020
PI filed a complaint against health website Doctissimo with the French data protection authority (CNIL) after our research found that Doctissimo engaged in programmatic advertising, and shared the results of online depression tests taken on its platform with third parties. The complaint argues
14 Jan 2020
The Norwegian Consumer Council (Forbrukerrådet) and noyb filed three formal complaints against Grindr and ad tech companies that were receiving personal data through the app: Twitter’s MoPub, AT&T’s AppNexus, OpenX, AdColony and Smaato. The complaint followed an investigation carried out by the
15 Jun 2020
US state and local authorities are using data from a host of location tracking companies, some of them little-known, such as X-Mode Social, Foursquare Labs, Cuebiq, Unacast, Phunware, and SafeGraph, to help them decide how and when to reopen. Many of these companies are part of the adtech industry
10 Apr 2020
In a sharp drop from the beginning of Canada's lockdown, after two months only one in six Canadians left their home on weekends compared to one in three at the beginning. The marketing company Environics Analytics compiled the report by analysing a database of anonymised location data from 2.3
28 Mar 2020
The US Centers for Disease Control and Prevention, in conjunction with local and state governments, are using location data collected by the mobile advertising industry from millions of cellphones in order to better understand how Americans are moving during the COVID-19 pandemic and how those
26 Mar 2020
The consumer and market trends insight company StatSocial announced Crisis Insights, which it claims tracks rapidly changing consumer audience dynamics to help US brands and CMOs respond effectively to the ongoing coronavirus epidemic and economic slowdown. StatSocial's Silhouette social data
30 Mar 2020
The San Francisco-based big data company Grandata has created a heat map to show which areas of Argentina are best complying with the quarantine lockdown. Grandata used an "anonymised" dataset collected from apps that provide third parties with geolocation information. The heat map shows if an
30 Aug 2018
After four years of negotiation, in 2017 Google began paying Mastercard millions of dollars for access to the latter's piles of transaction data as part of its "Stores Sales Measurement" service. Google, which claimed to have access to 70% of US credit and debit cards through partners, said that
20 May 2019
GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech”
12 Sep 2018
Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms. The complainants are being made by Dr Johnny Ryan of Brave, the private web browser, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale of University
28 Jan 2019
Panoptykon Foundation, the Warsaw based digital rights organization, has joined in the complaints filed in the UK and Ireland in September by Jim Killock of the Open Rights Group, Michael Veale of University College London, and Dr Johnny Ryan of Brave, by filing a new complaint in Poland. Together
02 May 2019
The Irish Data Protection Commission has today launched an inquiry into the data practices of ad-tech company Quantcast, a major player in the online tracking industry. PI's 2018 investigation and subsequent submission to the Irish DPC showed how the company is systematically collecting and
08 Nov 2018
Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK. It’s been more than five months since the EU’s
01 Apr 2019
Dr Johnny Ryan filed a formal complaint with the Irish Data Protection Commission against IAB Europe, the tracking industry’s primary lobbying organization. The complaint was filed against IAB Europe’s use of an unlawful “cookie wall” on its website. Visitors to IAB Europe’s website, www.iabeurope