How to minimise targeted ads on social media: Facebook

Last modified
11th November 2021
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Facebook has been in the news over the past few years for failing to protect users’ data (here are some examples). Facebook can be an important tool in facilitating democracy and provides the potential to spread messages and ideas around the globe. For these reasons, it’s not possible for some people to simply stop using Facebook. However, the company continues to struggle to prove itself worthy of our trust and capable of complying modern privacy laws and expectations.

1. Go to and log in

2. Click Settings

3. Click Ads

3. Click Ads Settings

4. Click on "Data about your activity from partners" and toggle button next to grey.

5. Click on "Categories used to reach you", and choose which you want to opt-out of.

6. Click on "Ads shown off Facebook" and toggle button to grey.

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