Op-ed: The Unequal Application of Advertising Transparency

Most users around the world still don't have meaningful insight into how ads are being targeted at them on Twitter, Facebook, and Google.

Key points
  • PI examined the steps Facebook, Google, and Twitter have taken to provide advertising transparency to their users globally.
  • PI found that most users around the world lack meaningful insight into how ads are being targeted through these platforms.
  • A key problem is that these companies' business models are dependent on problematic data collection and opaque targeting.
News & Analysis
Map of the reach of Facebook's transparency