This is a Guest Blog from Mathias Vermeulen is a Research Fellow at the European University Institute and the VUB's Centre for Law, Science and Technology Studies.
In 1999, a young technology company called Google was brainstorming a mission statement for the corporation. A series of core principles were written on a blackboard, until one employee summarized them as ‘Don’t be evil’. The slogan became a rallying cry for Google’s fans, and a way to distinguish it from other companies, but…