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Content type: Long Read
IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…
Content type: Explainer
IntroductionThe emergence of large language models (LLMs) in late 2022 has changed people’s understanding of, and interaction with, artificial intelligence (AI). New tools and products that use, or claim to use, AI can be found for almost every purpose – they can write you a novel, pretend to be your girlfriend, help you brush your teeth, take down criminals or predict the future. But LLMs and other similar forms of generative AI create risks – not just big theoretical existential ones – but…
Content type: News & Analysis
Is the AI hype fading? Consumer products with AI assistant are disappointing across the board, Tech CEOs are struggling to give examples of use cases to justify spending billions into Graphics Processing Units (GPUs) and models training. Meanwhile, data protection concerns are still a far cry from having been addressed.
Yet, the believers remain. OpenAI's presentation of ChatGPT was reminiscent of the movie Her (with Scarlett Johannsen's voice even being replicated a la the movie), Google…