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Content type: Long Read
Elections and political campaigns are increasingly mediated by digital technologies. These technologies rely on collecting, storing, and analysing personal information to operate. They have enabled the proliferation of tailor-made political advertising. The recent proliferation of AI technologies is enabling ever more sophisticated content creation and manipulation in the context of elections.In parallel, governments are continuing to invest in digital technologies for the running of elections…
Content type: Advocacy
Background
In August 2022, Amazon announced that they had entered into a definitive merger agreement to acquire iRobot, a company that specialises in designing and building consumer robots. The transaction was formally notified to the European Commission on 1 June 2023, while the UK Competition and Markets Authority (CMA) has already launched an investigation into the transaction since April 2023.
We believe that this acquisition is likely to significantly impede effective competition in and…
Content type: News & Analysis
The notorious Clearview AI first rose to prominence in January 2020, following a New York Times report. Put simply, Clearview AI is a facial recognition company that uses an “automated image scraper”, a tool that searches the web and collects any images that it detects as containing human faces. All these faces are then run through its proprietary facial recognition software, to build a gigantic biometrics database.
What this means is that without your knowledge, your face could be stored…
Content type: News & Analysis
Unwanted Witness’ research into Safeboda highlighted the company’s failure to comply with some of the law's core data protection principles, with a number of implications for the exercise of data subject rights. The enforcement action against Safeboda by National Information Technology Authority, Uganda (NITA-U) requires the company to make fundamental changes to how they handle people's personal data in order to comply with the Data Protection and Privacy Act, 2019.
This first landmark…
Content type: News & Analysis
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.…
Content type: News & Analysis
Almost a year and a half ago we complained about seven companies to three data protection authorities in Europe. These companies, ranging from AdTech to data brokers and credit rating agencies, thrive on the collection, exploitation and processing of personal data. They profile and categorise people - without our knowledge and infringing multiple legal requirements.
Now, the French Data Protection Authority CNIL has informed us that they are following the same route and …
Content type: Press release
The Irish Data Protection Commission has today launched an inquiry into the data practices of ad-tech company Quantcast, a major player in the online tracking industry. PI's 2018 investigation and subsequent submission to the Irish DPC showed how the company is systematically collecting and exploiting people's data in ways people are unaware of. PI also investigated and complained about Acxiom, Criteo, Experian, Equifax, Oracle, and Tapad.
PI welcomes this announcement and its focus on…
Content type: Advocacy
We welcome the effort by the Pakistani Ministry of Information Technology and Telecommunications to regulate the processing of personal data in Pakistan, and take measures to guarantee the right to privacy as guaranteed under Article 14(1) of the Constitution: “[t]he dignity of man and, subject to law, the privacy of home, shall be inviolable.”
This legislative development is crucial and timely as Pakistan continues to embrace innovative governance initiatives and deploy data-intensive systems…
Content type: Impact Case Study
PI and our global partners have been at the forefront of challenging communications data retention for over a decade.
What is the problem
Communications data, also known as metadata, tells a story about your digital activity and answers the who, when, what, and how of a specific communication. While communications data doesn't include the contents of a message, all of the other information about the message can be very revealing about people, their habits, thoughts, health and personal…
Content type: Impact Case Study
What is the problem
Business models of lots of companies is based on data exploitation. Big Tech companies such Google, Amazon, Facebook; data brokers; online services; apps and many others collect, use and share huge amounts of data about us, frequently without our explicit consent of knowledge. Using implicit attributes of low-cost devices, their ‘free’ services or apps and other sources, they create unmatched tracking and targeting capabilities which are being used against us.
Why it is…
Content type: Impact Case Study
What happenedStrong and effective data protection law is a necessary safeguard against industry and governments' quest to exploit our data. A once-in-a-generation moment arose to reform the global standard on data protection law when the European Union decided to create a new legal regime. PI had to fight to ensure it wasn't a moment where governments and industry would collude to reduce protections.In January 2012, the European Commission published a proposal to comprehensively reform the…