Search
Content type: News & Analysis
Layla looks at her calendar on her phone. She’s in charge of planning her book club’s monthly meeting. After thinking for a second, she summons her AI assistant: “Hey Assistant, can you book me a table at that tapas restaurant I read about last week, and invite everyone from the book club? The restaurant should be in my browsing history. Let me know if the journey is more than 1-hour for anyone”. As the assistant compiles a response, she wonders if anyone else will hear this.Technology has made…
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…