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Pomeranian puppy dressed smartly wearing glasses in front of tablet device looking at you
Content type: Long Read

Your future AI Assistant still needs to earn your trust

“Hey [enter AI assistant name here], can you book me a table at the nearest good tapas restaurant next week, and invite everyone from the book club?” Billions of dollars are invested in companies to deliver on this. While this is a dream that their marketing departments want to sell, this is a potential nightmare in the making.Major tech companies have all announced flavours of such assistants: Amazon’s Alexa+, Google’s Gemini inspired by Project Astra, Microsoft’s Copilot AI companion and…
Mock-up AI chatbot conversation between a human user and an AI chatbot over a gradient blue/purple background with white text boxes and a red text box from the AI bot that says 'Your Ad Here.'
Content type: Long Read

From chatbots to adbots: sharing your thoughts with advertisers

IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…