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Content type: Impact Case Study
What is the problem
Business models of lots of companies is based on data exploitation. Big Tech companies such Google, Amazon, Facebook; data brokers; online services; apps and many others collect, use and share huge amounts of data about us, frequently without our explicit consent of knowledge. Using implicit attributes of low-cost devices, their ‘free’ services or apps and other sources, they create unmatched tracking and targeting capabilities which are being used against us.
Why it is…
Content type: Examples
In 2016, researchers discovered that the personalisation built into online advertising platforms such as Facebook is making it easy to invisibly bypass anti-discrimination laws regarding housing and employment. Under the US Fair Housing Act, it would be illegal for ads to explicitly state a preference based on race, colour, religion, gender, disability, or familial status. Despite this, some policies - such as giving preference to people who already this - work to ensure that white…
Content type: News & Analysis
Earlier this week it was announced that UK-based Datasift would start offering their customers the ability to mine Twitter’s past two years of tweets for market research purposes. The licensing fees will add another revenue stream to Twitter's portfolio - but at what cost to the company's reputation? Twitter, once the darling of the privacy world, seems to have lost its way.
Datasift don't believe that there are any privacy implications to their new service. In fact, they didn't…