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Content type: Examples
3rd May 2018
In 2015, US director of national intelligence James Clapper, backed by National Security Agency director Admiral Michael Rogers, warned Congress that the next phase of escalating online data theft is likely to involve manipulating digital information. Clapper and Rogers viewed this type of attack as more likely than a catastrophic event of digitally triggered damage to physical infrastructure. The pair believed that manipulating and deleting data would compromise data integrity and undermine…
Content type: Examples
3rd May 2018
Uber has closely studied how dynamic pricing functions and when it's acceptable to users. One discovery is that round numbers signal haste and sloppiness where riders appear to believe that more precise numbers (for example, 2.1 instead of 2) have been carefully worked out by an algorithm. The company's head of head of economic research Keith Chen says that riders will pay up to 9.9 times the normal price if their phone's battery is almost dead, information the Uber app openly collects in order…