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Content type: Explainer
It’s tough to minimise targeted ads on phones because ads can be delivered based on data from the device level (such as what operating system your phone is using or based on unique numbers that identify your phone), browser level (what you search for within a browser), and within the apps you use. An app could target ads at you based on your location (tied to your unique device id number(s)) for example. Apps, including Instagram, direct you to opt-out of targeted ads at the device level. Here'…
Content type: Examples
The New York Times picked 16 categories (like registered Democrats or people trying to lose weight) and targeted ads at people in them. They used the ads to reveal the invisible information itself, noting that it is a "story of how our information is used not just to target us but to manipulate others for economic and political ends — invisibly, and in ways that are difficult to scrutinize or even question."
The article illustrates that even though data providers don’t have people's voting…