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Content type: Explainer
What is social media monitoring?
Social media monitoring refers to the monitoring, gathering and analysis of information shared on social media platforms, such as Facebook, Twitter, Instagram and Reddit.
It may include snooping on content posted to public or private groups or pages. It may also involve “scraping” – grabbing all the data from a social media platform, including content you post and data about your behaviour (such as what you like and share).
Through scraping and other tools…