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Content type: Examples
1st December 2017
In 2017, Uber began a programme experimenting with using psychology and social science insights to influence when, where, and how long its drivers work. Among other techniques, Uber auto-loaded the next fare to encourage the driver equivalent of binge TV-watching; reminded drivers when they're close to their earnings targets to keep them from logging off; and used game-style graphics and small-value awards to keep drivers at the wheel. The company also had male managers adopt female personas…
Content type: Examples
1st December 2017
For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face having the Uber app barred from the App Store.
External Link to Story
https://www.nytimes.com/2017/04/23/technology/travis-kalabnick-pushes-uber-and-himself-to-the-precipice.html