Tracking pixel

Tracking pixel

Used to identify your online activities. A website or tracking firm gets your browser or mail app to download an invisible image, that is linked to a unique tracking object stored on the server, thereby disclosing to the server that you have undertaken an activity. When in an email, it indicates to the server that you have opened the email.

Explainer

An IP address, which is used to direct communication between devices, can be linked to someone’s physical identity, in particular when combined with information held by an internet service provider. Court of Justice of the European Union cases confirm that IP addresses constitute personal data.

Long Read

Big Tech abuses localhost to spy on users. This brazen innovation is sadly consistent behaviour.