Data and Elections

Democratic society is under threat from a range of players exploiting our data in ways which are often hidden and unaccountable.

Personal data plays a fundamental role in this emerging way of influencing democratic processes. Through the amassing and processing of vast amounts of data, individuals are profiled based on their stated or inferred political views, preferences, and characteristics. These profiles are then used to target individuals with news, disinformation, political messages, and many other forms of content aimed at influencing and potentially manipulating their views.