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Wednesday, November 4, 2020
Following the Trump re-election campaign's "block" purchase of Youtube homepage ad space - known as its masthead - in early 2020, Youtube has announced that it will be “retiring” reservations for full-day advertisements on its coveted homepage ad spot beginning in 2021, a change it said it communicated to advertisers earlier this year.
Instead, advertisers will only be able to buy that spot on a per-impression basis, making it harder for a single advertiser to dominate the page for a day at a…
Content Type: Examples
Wednesday, November 4, 2020
The Trump re-election campaign reportedly purchased advertising space on the Youtube homepage for early November, ensuring that Trump-affiliated political ads will be featured prominently on the platform prior to Election Day on November 3rd.
Ads on the Youtube masthead (as the video on top of the homepage is known) benefit from wide exposure and visibility. While the amount spent by the Trump campaign in Youtube advertising in the key dates prior to the election is unclear, masthead ad space…
Content Type: Examples
Wednesday, November 4, 2020
On Election Day, there were some reports of Facebook users not seeing the "Why am I seeing this ad" information tab on political ads appearing on their newsfeeds.
Affected users were shown an error message stating "You can't use this feature right now. We limit how often you can post, comment or do other things in a given amount of time in order to help protect the community from spam. You can try again later. If you think this doesn't go against our Community Standards let us know".
Content Type: Examples
Wednesday, November 4, 2020
Less than a week before the election, the Democratic Party reported that Facebook's social media advertising systems had prevented the campaign from running some ads, allegedly resulting in the loss of more than $500,000 in potential campaign donations.
According to Facebook, the flaws resulted from a change in its political ads policy for the final week of the campaign. The policy change was intended to prevent political advertisers from uploading new ads in the week before Election Day,…