US 2020 Election: Trump campaign books out Youtube homepage ads

The Trump re-election campaign reportedly purchased advertising space on the Youtube homepage for early November, ensuring that Trump-affiliated political ads will be featured prominently on the platform prior to Election Day on November 3rd.

Ads on the Youtube masthead (as the video on top of the homepage is known) benefit from wide exposure and visibility. While the amount spent by the Trump campaign in Youtube advertising in the key dates prior to the election is unclear, masthead ad space can cost more than $1 million a day.