Political advertising

30 Apr 2019
The New York Times picked 16 categories (like registered Democrats or people trying to lose weight) and targeted ads at people in them. They used the ads to reveal the invisible information itself, noting that it is a "story of how our information is used not just to target us but to manipulate
29 Sep 2017
In the lead up to the 2017 German federal election (Bundestagswahl), all political parties used social media like Facebook, Twitter, Instagram, YouTube, and e-mails as platforms to reach voters. The far-right Alternative for Germany party (AfD) reportedly hired a Texas-based company for their
10 Aug 2017
In the lead up to the German elections, the conservative Christian Democratic Union (CDU) created a mobile app, Connect 17, which was designed to create a feedback loop between party headquarters and door-to-door volunteers (also known as canvassers). The app drew on data from the federal statistics
02 Apr 2018
The Sunday edition of the national newspaper Bild reported that Chancellor Angela Merkel's conservative Christian Democrats (CDU) party and the centre-right Free Democrats (FDP) party purchased "more than a billion" pieces of personal data about potential voters from a subsidiary of Deutsche Post
21 Nov 2017
Before and after the Italian election on 4 March 2018, concerns were raised about the spread of misinformation, disinformation and inflammatory content through a network of news sites and Facebook pages. In November 2017, in the run up to the election, Buzzfeed reported on links between a large
19 Jun 2018
In an experiment conducted by Fabio Chiusi and Claudio Agosti during the 2018 election season and set out in detail in their report for Tactical Tech, the duo sought to investigate the Facebook algorithm that powers users’ news feed and the algorithm’s treatment of political content. One of the
22 Feb 2019
In February 2019, an examination of Facebook's searchable database of Indian political ads showed that in India political ads on Facebook were viewed nine times more often by men than by women. Facebook's Indian user base was reported as 24% female in 2016. The reason for the disparity in ad viewing
19 Feb 2019
In February 2019, Twitter announced it would expand the political campaigning policy it launched in the US in May 2018 to all EU member states, Australia, and India, commencing March 11. Once the policy is live, only certified advertisers would be allowed to run political campaign ads on the service
06 Feb 2019
In January 2019, Facebook announced that as of February 28 the site would add more information to that displayed when users click on the "Why am I seeing this?" button that appears next to ads on the service. Along with the brand that paid for the ad, some of the biographical details they'd targeted
01 Feb 2019
In February 2019 the UK Information Commissioner's Office issued fines totalling £120,000 against the EU referendum campaign Leave.EU (£15,000 and £45,000) and Eldon Insurance (£60,000), trading as Go Skippy Insurance, for serious breaches of electronic marketing laws. The ICO also said it would
27 Jan 2019
In January 2019, the British transparency NGO WhoTargetsMe, Mozilla, and the US investigative journalism site Pro Publica reported that recent changes in the social network's code were restricting their ability to monitor political ads on Facebook. The company said the changes were part of a
16 Jan 2019
In January 2019, Facebook announced it would extend some of the rules and transparency tools it developed for political advertising for upcoming spring elections in Nigeria, Ukraine, India, and the EU. In Nigeria, the site will bar electoral ads from advertisers outside the country where the
14 Jan 2019
Despite Facebook's October 2018 rules intended to provide greater transparency about political ads, the sources of funding for UK political ads remained obscure in early 2019. when a network of hard-Brexit and people's vote campaigning groups spent more than £1 million on Facebook ads in the lead-up
28 Dec 2018
In December 2018, the Institute for Policy Research and Advocacy (ELSAM) warned that data misuse and voter behavioural targeting and micro-targeting could prove factors in the 2019 Indonesian general elections. Researcher Wahyudi Djafar cited examples from Kenya, where Cambridge Analytica had sent
05 Nov 2018
The results of a year-long review issued by the UK Information Commissioner's Office in November 2018 uncovered a "disturbing disregard for voters' personal privacy" on the part of 30 organisations, including social media platforms, political parties, data brokers, and credit reference agencies
05 Nov 2018
During the November 2018 US midterm elections, Moveon conducted an experiment to test whether it could cheaply and quickly maximise the effectiveness of digital persuasion. The project created a Facebook app called MO Research, and recruited people to answer survey questions about current issues via
26 Dec 2018
Shortly after the 2016 US presidential election, LinkedIn founder and billionaire Reid Hoffman made a series of multi-million-dollar donations to dozens of left-leaning groups. Among them was American Engagement Technologies, in which Hoffman invested $750,000. In 2018, Hoffman wound up apologising
10 Oct 2015
In 2019, a prominent page on the Facebook Business site cited the British Conservative Party as a "success story" at the 2015 general election, which put the party into power with a narrow majority. The site boasted that via Facebook the Conservatives had an 80.6% reach in key constituencies, 3.5
09 Dec 2018
A December 2018 analysis found that Facebook's measures for improving election security and discouraging anonymous political messages were poorly executed and inconsistently applied, and placed an unfair burden on charitable organisations and small businesses while simultaneously being easy for
22 Nov 2018
In the run-up to the May 2019 European Parliament elections, Google announced it would launch a new set of transparency tools to combat voter manipulation. Before being allowed to buy advertising on Google platforms, campaigns will be required to verify their identity, and approved ads will be
02 Nov 2018
Facebook's latest tool for inspecting political ads showed that in the run-up to the US mid-term elections in November 2018, many of the same politicians who had been questioning Facebook about privacy and leaked user data were spending campaign funds on advertisements on the service. Between 2014
05 Nov 2018
Shortly before the November 2018 US midterm elections, the Center for Media and Democracy uncovered documents showing that the multi-billionaire Koch brothers have developed detailed personality profiles on 89 percent of the US population with the goal of using them to launch a private propaganda
25 Oct 2018
In the run-up to the November 2018 US midterm elections, Vice tested Facebook's new system of mandatory "Paid for" disclosure intended to bring greater transparency to the sources of ads relating to "issues of national importance". Placing political ads requires a valid ID and proof of residence
04 Sep 2018
In 2018, a group of researchers from the Campaign for Accountability posed as Russian trolls and were able to purchase divisive online ads and target them at Americans using Google's advertising platform. The researchers constructed fake profiles using the name and identifying details of the
15 Oct 2018
In October 2018, in the wake of the Cambridge Analytica scandal and questions over Facebook's influence on the UK's EU referendum, Facebook announced it would add Britain to the US and Brazil on the list of countries where the company will no longer allow political groups to publish "dark" ads on
15 Oct 2018
In the run-up to the US 2018 mid-term elections, Facebook announced it would broaden the company's policies against voter suppression by banning misrepresentations about how to vote and whether a vote will be counted. The company also introduced a reporting option to allow users to report incorrect
04 Apr 2017
In 2017, the Massachusetts attorney general's office reached an agreement under which Boston-based Copley Advertising agreed to eschew sending mobile ads to patients visiting Planned Parenthood and other health clinics. In 2015, Copley's geofencing technique used location information from
23 Feb 2018
A former Facebook insider explains to Wired Magazine why it's almost certain that the Trump campaign's skill using the site's internal advertising infrastructure was more important in the 2016 US presidential election than Russia's troll farm was. The first was the ads auction; the second a little